Best Processes for Building an Authority Site:

* Keyword Research - We find keywords through our research and analysis that have little competition and can get fast rankings in the search engines, thus fast traffic. Once this is done the client can create content on their site, which we can link to.
* Directory Submission – using our list of directories we have that pass pagerank and actually pass link value that google recognizes
* Social Bookmarking – we would submit each internal page that has interesting content to each of the social bookmarking networks. We will submit also the top 2 site in google, to give the bookmarking page more credibility.
* Article Submission – Submitting 4-5 original articles to the 5 article directories we recommend that will get fast ranking within all search engines.
* Once the article directory approves the submission, the TA goes back and takes the article page within the article directory and starts linking to the article. This way gives must more authority to that article, and passes a greater link back to the client's site.
* Press Releases – Submitting a Press Release through the list of press release sites that we have, gives great link value.
* Once the Press Release has been accepted, the TA can link to the press release to give the press release more authority and give the link a greater value.
* Use of IBP findingLinks – Setting up IBP to find one way links from other sites that are in the same niche as the client's site.
* The client must provide an email that will catch potential sites attention to get them to link to them. Generally offering content is the best way to entice the another site to link back to them. Then IBP becomes a powerful weapon when the mail entices other sites to link.
* Can use IBP to setup reciprocal linking on the site.
* Internal Linking Suggestion- Allign a call with Nick to speak to them, then giving them some direction from there, how to train or help fix the internal linking structure of their site. Speak to Nick to whether a client has bad internal linking structure.

* You have a site with a few pages to begin with, but they are looking to build their site out to a number of pages.
* You have a site that already has a number of pages, but not getting much traffic or rankings with this site that has a number of pages.
* You want all your pages on their site to rank and get traffic
* You may have a large site, but may have bad internal linking on your site, and due to that not spiders are not crawling deep on your site.

Sudden popularity

A sudden burst of publicity may accidentally cause a web traffic overload. A news item in the media, a quickly propagating email, or a link from a popular site may cause such a boost in visitors (sometimes called Slashdot effect) that overwhelms the site. Web sites have been forced to close after an unexpected mass increase of traffic, particularly those run by an individual leasing the bandwidth from an ISP or hosting site. Some sites backed by large companies running their own servers have also been caught out by the problems of overpopularity. When first announced, the Vision of Britain Through Time site, containing information taken from the 1901 UK census, was advertised on numerous television programmes and causing such interest that the site had to be taken offline until different arrangements were made to cope with the traffic. The site was hosted by a project at the University of Edinburgh and they had not foreseen the amount of bandwidth and the server load that would be required. Ironically, by the time the site was able to cope with the traffic both the interest and the free advertisements of the site had greatly slowed, giving them excess capacity.